While more information has been trickling out about the Yeezy Season 1 collection (originally shown on February 12th, 2015) including what looks to be a pretty spot-on price list from Japanese magazine SENSE, we are still yet to see anything other than the shoes to hit stores. However, Kanye hinted at an interesting business move to seemingly capitalize off of the hype. Rumors have been circulating from mysterious postings on the Fandango website alluding to an exclusive distribution deal. Kanye’s mentality?:
Give The People What They Want
The original posting on Fandango was simply titled “Kanye West Yeezy Season 2 Premiere,” with a planned theatrical release of Sept. 10…or 11. Other than that, the page remained very minimal, only including the supposed release date, an allotted runtime (an hour and fifteen minutes) and rating (“R”). It’s worth noting that Kanye has gotten creative with his distribution tactics before (New Slaves projected on 66 walls) so this is nothing new for the business savvy mogul.
How It’s Going Down
When enthusiasm didn’t mount from the promoters, it was no surprise that the date came and went without a premier. But we weren’t left empty handed. In place of a premier was a postponed date for the Yeezy Season 2 fashion show during New York Fashion Week and just this morning, we’ve received the official date and time. The show is now set for noon eastern time on Wednesday September 16, 2015 and it’s already causing waves… At this point it’s unclear what part Fandango will play in the premier with the original date passed, however we’ll keep you posted on how this event unfolds.