Buzzfeed has become a household name on the internet and is also one of my favorite brands at the moment. I recently read an article on Entrepreneur that broke down how they were able to create content that truly connects with people
The entire article was great but there were six questions Buzzfeed uses as criteria when creating content that I thought was amazing. Here is an excerpt from it below:
BuzzFeed has also expanded to extend the new way of content creation into other areas with BuzzFeed Motion Pictures, BuzzFeed News and BuzzFeed International. While the interests of the organization have become differentiated, they all still filter through the same criteria. According to Peretti, they ask six distinct questions of their content:
These may seem somewhat grandiose, but some BuzzFeed projects have achieved each of these goals.
You can read the full article here.