Why Buzzfeed Has Succeeded on Social Media

02 November 2015,   By ,   0 Comments

Buzzfeed has become a household name on the internet and is also one of my favorite brands at the moment. I recently read an article on Entrepreneur that broke down how they were able to create content that truly connects with people


The entire article was great but there were six questions Buzzfeed uses as criteria when creating content that I thought was amazing. Here is an excerpt from it below:

BuzzFeed has also expanded to extend the new way of content creation into other areas with BuzzFeed Motion Pictures, BuzzFeed News and BuzzFeed International. While the interests of the organization have become differentiated, they all still filter through the same criteria. According to Peretti, they ask six distinct questions of their content:

  1. “Does it spread internationally?”
  2. “Does it work across multiple platforms?”
  3. “Does it help people improve their actual lives?”
  4. “Does it actually change government institutions?”
  5. “Does it help make the world more open and media more diverse?”
  6. “Does it help people connect with each other?”

These may seem somewhat grandiose, but some BuzzFeed projects have achieved each of these goals.

You can read the full article here.

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