Fans have been waiting, praying (BLESS UP), and reloading their Hypebeast default webpages to hear a peak of what’s coming from arguably one of the biggest names in hip-hop. Well, fans, here’s our first track
from Travi$ Scott’s debut album, Rodeo. (With the album so close, high quality tracks are only available on iTunes).
Firstly, you can breathe a sigh of relief because Travi$’s Houston heritage and Yeezy mentorship are alive and well. That’s the good news and we’ll come back to that but unfortunately, off the bat, 3500‘s content is surface-level at best, materialistic and worn out… (fun to stunt to, for a week) and taking the easy way out if you ask me. Were it not for the astronomical expectations set by Days Before Rodeo (and Owl Pharaoh before it), 3500 would surely be receiving better grades. But harshness and expectations aside, since Travi$ Scott is still one of the best hip hop artists out right now, it’s worth noting that his greatest attribute, the production, is on point once again without fail. This track notably features top-shelf production contributions from Metro Boomin, Zaytoven, Mike Dean, Million $ Mano and Allen Ritter. Their talents serve to maintain some of Travi$ Scott’s signature sounds such as chopped and screwed vocals over a grandiose chorus treatment, Yeezus-reminscent 808s and trap drums and the eerie gothic accompaniment throughout that we all know and love. So who cares if it’s surface-level content’s luster fades, we can still tune that out and vibe with the sonics. As an added bonus whether you like it or not, 2chainz and Future go hard and do their part to maintain ties with this heavyweight hip-hop legend-in-the-making by lending proper guest verses to the track.
Rodeo will be the follow up to his appropriately-named sophomore approach, Days Before Rodeo, which somehow avoided all clichés of inadequacy that usually follow a stunning first effort. In Travi$’s case, this first effort would be his May 2013 mixtape, Owl Pharaoh. With the placeholder middle child, Days Before Rodeo, garnering so much critical acclaim across the board, it’s safe to say Travi$ has his work cut out for him with his third project. We’ll be keeping our ears to the fiber optic cables to hear how Rodeo begins to take shape when Travi$ drops more from it… stay tuned.