Marketing is one of the crucial elements that make your business go, but is often the most overlooked piece of a business plan. So many small business owners and entrepreneurs spend all of their efforts developing the product or service and nothing toward actually spreading the word about what they have to offer. Your hard work will go to waste if no one knows it exists. Furthermore, you will most likely reach a point where free marketing just wont cut it. Put some money aside for paid marketing. Chances are you’re going to need it.