At the newsstands in New York City’s subway, shoppers can pick up broadsheets, tabloids, snacks, and sundries. More or less, all of the kiosks repeat the same format—you can predict exactly what’s on offer, and it hasn’t changed in decades. The founders of the New Stand thought, why was retail in the subway remained stagnant when it has accelerated pretty much everywhere else? Their sleek storefront in Union Square and a kiosk in Brookfield Place aim to shake up the status quo through a rotating inventory of unexpected goods, design wares, and everyday items.
Creative heavyweights and entrepreneurs Andrew Deitchman, George Alan, Lex Kendall, and David Carson banded together to create The New Stand. Their hope is that the shops become an exciting part of someone’s commute. In addition to a brick-and-mortar presence, The New Stand also exists as an app that features playlists, news stories, and promotions from partner brands and media companies. Moreover, users can add money to an account via the app and pay for purchases that way.
“Newsstands were once spaces where you discovered the world,” Alan says. “More and more the world is in our pocket. For us, it’s about connecting with people during their daily routine and adding discovery during their travels.” Carson adds, “We call ourselves a day-improvement company.”
Some of the items for sale include the requisite candy bars, bottled water, and toothbrushes, but also home decor objects and electronics. The founders’ current favorites include matcha-flavored Kit Kats, Master and Dynamic headphones, Lawless jerky, and a hoverboard.
“We’re looking for new: new designs, new stories, things that might capture your imagination—we’re not here to show you brands you already know about,” Deichtman says of the merchandise and content New Stand offers. While it partner with big companies, like eBay, New Stands equally tries to find products from up and comers.
One such example is the firm The New Stand enlisted to build out the space. François Chambard of the Brooklyn studio Um Project fabricated the reconfigurable magnetic display shelves, Corian cabinets, and marble counters make up the modular stores.
“We thought about how quickly retail and media are changing,” Deitchman says. “More and more retail companies are trying to be media companies and vice versa. All of these things are in flux now and we wanted to design a space that would allow us to change, morph, and grow easily. The space should be able to update as frequently as an app can.”
While The New Stand exemplifies the buzzy trend of contextualized commerce, it seeks to accomplish that without losing sight of what people need and want on a daily basis. “To the extent were representing the leading edge of where retail is going, we’re also looking backward to just providing a service to people everyday,” Deitchman says.
Correction: The design concept and development was conceived in house by The New Stand, then fabricated with François Chambard of Um Project.
Author: Diana Budds
Source: Fast Company
Us at The Sampler, we tend to love Kanye. Whenever you say that in public to someone who doesn’t agree, though, they always seem to bring up every stance they can remember that Kanye’s ever taken and quiz you on if you side with EACH ONE. Well, Kanye-hater, no I don’t agree with everything he says. For instance, his opinions on who should win a Grammy are often subjective and misplaced. That’s where people usually take a stance against Kanye because a Taylor Swift fan will see his Taylor Swift vs. Beyoncé moment and instantly hate him. But they’re missing his main point that The Grammys is undeniably a false rating system. The “ratings” they care about are how many people are watching the show, not whether the “ratings” they give the artists in their categories are correct to what happened that year. The Grammys is a business that needs to make a profit, it’s very simple.
For those that see past what he says and instead see what he does, we appreciate him. Not many people on this Earth have such confidence in themselves that they’ll work their ass off to be one of the top people in pop culture. And not only did Kanye do that, while often times being his only supporter, once he gets there he risks it all with comments like “George Bush doesn’t care about black people” that will cause an entire nation to readdress itself, and whether they still like you if you are the bold one who makes the bold statements. What we appreciate about West is that he speaks from his heart and believes in himself, regardless of whether we believe in him or not. This single simple trait is what has given him Entertainment Weekly’s Album of the Decade, 21 Grammys, and an overall extremely successful career as a clothing designer. And this trait is something that is definitely lacking in the general public.
So in honor of this fearless figure at the top of culture, we’ve compiled some of his best quotes below. Try and read these with your bias put to the side and see if they resonate with you:
1. “If you have the opportunity to play this game of life you need to appreciate every moment. A lot of people don’t appreciate the moment until it’s passed.”
2. “I refuse to accept other people’s ideas of happiness for me, as if there’s a ‘one size fits all’ standard for happiness.”
3. “I want the world to be better! All I want is positive! All I want is dopeness!”
4. “If I don’t scream, if I don’t say something, then no one is going to say anything.”
5. “My greatest award is what I’m about to do.”
6. “People always tell you ‘be humble. Be humble.’ When was the last time someone told you to be amazing? Be great! Be great! Be awesome! Be awesome!”
7. “Justice could just be clearing a path for people to dream properly.”
8. “I just have to look as say, ‘What do I have to lose?’ We only have everything to gain.”
9. “Come on now! How could you be me and want to be someone else?”
10. “Criticism can both you but you should be more bothered if there’s no criticism. That means you’re too safe.”