Many of us have watched DJ Khaled’s “journey of more success” on Snapchat. Every day he walks us through his routine, and drops “major keys” of information on how he achieved success. He’s pretty entertaining, and if you need another reason to follow him Complex compiled his antics here. With that being said, there are some things that factor into DJ Khaled’s Snapchat success that he’s not saying. Even if you’re not a DJ that shamelessly promotes himself, there are still plenty of valuable lessons that any creative entrepreneur can take away:
Snapchat is quickly turning into the go-to social medium (and still growing). Khaled was smart enough to see the potential early on and take advantage of gaining attention without competing with the clutter you’ll find on Facebook, Twitter, or Instagram. He also used the platform in an innovative way that can’t really be done on other social mediums: he shows the “boring” day-to-day stuff that wouldn’t be nearly as entertaining elsewhere. Before Snapchat, social media was typically used to highlight the interesting things people do, and give a false perception that everyone’s lives were more exciting than they actually were in real life. You won’t see too much bottle poppin’ and groupie love on Khaled’s snapchat. 80% of his snaps are of him eating and watering his plants. Yep. Social media is taking a turn in the right direction, starting with Khaled.
To succeed in anything, repetition is crucial. Khaled pretty much does the same thing every time you watch his snaps. He eats his turkey bacon, egg whites, wheat toast, and drinks water every morning. He waters his plants and talks to “LION!”. Chef D prepares him a lunch that is enough to feed a family of 10, and then he goes jet skiing. In between all of these daily rituals, he gives positive reinforcement and motivation. Doing the same thing every day, at the same time every day turns into a system that is almost fail-proof if you stick to it. In terms of marketing, repetition is vital to getting your message out and building a strong following. He also repeats certain signature phrases over and over that continue to go viral.
“Walk with me on the journey to the path of more success” is the first thing you hear DJ Khaled say before he starts his day. Snapchat is the perfect platform to “tell a story” and he has mastered it. If you’re trying to promote yourself on Snapchat, the best way to use it is to show progression. Any good story has four basic parts: Introduction, Build Up, Climax, and Resolution. If you’re trying to use Snapchat to promote yourself, be sure to give thought to your snap, and try to keep that structure in mind. If you’re randomly snapping selfies, your cat, and your lunch, it will probably only be entertaining to your closest friends.
Khaled does an amazing job of connecting personally with his fans, and letting them into what he’s like outside of his job. If you’re trying to brand yourself, you’ll have a hard time connecting with a potential fan or customer if you’re not letting them in (even if only in a small way) to who you are as a person. Decades ago, creatives could market themselves separately without giving away too much information on their personal lives. Those days are gone. It’s a little nerve racking for introverts who want to keep to themselves, but I actually like that people are not blindly buying into things anymore without knowing what’s going on behind the scenes. Customers and fans want to know who they are giving their money to, so if you’re not showing your face every now and then you’re going to have a hard time running a business.
Spreading positivity is not only great for business but more importantly will allow you to sleep better at night. Khaled’s simple-yet-optimistic messages have caught on like wildfire and everyone is tuning in. I have to admit, there are times where I have been way more productive after watching DJ Khaled’s snaps. So don’t be negative. Don’t play yourself.